LO2: Compare ways in which organisations use elements of the marketing mix (7PS) to achieveve overal business objectives.

P3: Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to other organisations (with examples). 


M3: Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.

The Marks & Spencer brand is built on core values of quality, value, service, innovation and trust. ... The brand's 'vision' is to provide a standard against which its competitors may be measured, from customer experience, to care for the environment and community and to the working environment for employees.
Achieving overall business objectives:


The shift from the 4Ps to the 7Ps and the significance of the extended marketingmix. An overview of the marketing planning process (Analysis, Planning, Implementation and Control) and marketing strategy

LO 2: P3 and M.3

Activity 2

P3: Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to other organisations (with examples). 

M3: Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.
Achieving overall business objectives:


The shift from the 4Ps to the 7Ps and the significance of the extended marketingmix. An overview of the marketing planning process (Analysis, Planning, Implementation and Control) and marketing strategy

LO 2: P3 and M.3

Activity 3

P3: Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to other organisations (with examples). 

M3: Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.

Achieving overall business objectives:

The shift from the 4Ps to the 7Ps and the significance of the extended marketingmix. An overview of the marketing planning process (Analysis, Planning, Implementation and Control) and marketing strategy

LO 2: P3 and M.3

Activity 4

P3: Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to other organisations (with examples). 

M3: Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.


Achieving overall business objectives:

The shift from the 4Ps to the 7Ps and the significance of the extended marketingmix. An overview of the marketing planning process (Analysis, Planning, Implementation and Control) and marketing strategy

LO 2: P3 and M.3

Activity 5

P3: Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to other organisations (with examples). 

M3: Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.
Achieving overall business objectives:


The shift from the 4Ps to the 7Ps and the significance of the extended marketingmix. An overview of the marketing planning process (Analysis, Planning, Implementation and Control) and marketing strategy

LO 2: P3 and M.3

Activity 6

P3: Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to other organisations (with examples). 

M3: Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.
Achieving overall business objectives:


The shift from the 4Ps to the 7Ps and the significance of the extended marketingmix. An overview of the marketing planning process (Analysis, Planning, Implementation and Control) and marketing strategy

LO 2: P3 and M.3

Activity 7

P3: Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to other organisations (with examples). 

M3: Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.
Achieving overall business objectives:


The shift from the 4Ps to the 7Ps and the significance of the extended marketingmix. An overview of the marketing planning process (Analysis, Planning, Implementation and Control) and marketing strategy

LO 2: P3 and M.3